Since 2020, Vera has been guided by one simple belief: haircare should truly care.

Born in Brazil and shaped by science, our formulas are designed to nourish, protect, and transform.
without irritation, without compromise.

From the UAE to the GCC, Europe, Lebanon, Australia, and beyond, Vera brings clean, high-performing haircare to every hair type, honoring beauty in its most honest form.

We choose natural ingredients.
We prevent irritation.
We eliminate unnecessary side effects.

Not because it’s easier ,
but because it’s right.

Vera is beauty you can trust.
Powered by purity.
Guided by purpose.
Made with heart.

Beauty You Can Trust

Clean, high-performing haircare powered by purity and guided by purpose.